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About ETView
Team
ETView's professional team comprises experts in respiratory physiology and business development.

Ms. Tali Rosenbaum, CEO (acting)

Tali Rosenbaum joined ETView as the company’s CEO (acting) in May 2007, nearly 2 years after serving as the Director General of the ministry of science and Technology. During those 2 years Tali owned and managed a business planning consulting firm, servicing mostly entrepreneurs, start-ups and venture capital firms.

In the early ninety’s, Tali was HR manager at Tower Semi Conductors. Prior to that she was an internal advisor (all levels) of Cyclone aviation products.

Tali holds a M.Sc. degree from the Technion -Israel Institute of Technology from the faculty of Industrial eng. and management.

Prof. Noam Gavriely, M.D., D.Sc., Chief Medical Officer

Prof. Noam Gavriely combines unique experience in academic and applied research, with clinical interests in emergency and critical care medicine. Having a broad background in life sciences and physiology, as well as in engineering and signal processing, provides Gavriely with a perspective that he applies to bringing innovative technologies to the bedside.

In 1996, Gavriely founded and managed Karmel Medical Acoustic Technologies Ltd. (KMAT),
a start-up company that developed acoustic monitors for asthma management based on his innovations. Under his leadership the company raised more than $7,000,000 from VCs and Israeli government grants. The company's achievements included the development of the PulmoTrack, a stand-alone wheeze monitor that was the first acoustic monitor ever approved by the FDA.

In 1999, Gavriely founded OHK Medical Devices, a division of Oneg HaKarmel Ltd..
The company develops devices for the emergency treatment of critical patients and for orthopedic surgery, focusing on providing novel medical systems for the treatment of acute emergency and surgical patients and its products are sold worldwide.

An internationally known expert in respiratory physiology, Prof. Gavriely received his M.D. and D.Sc. from the Technion-Israel Institute of Technology. He has served as head of the Pulmonary Physiology Unit, at the Technion's Rappaport Faculty of Medicine, since 1984. He received a secondary appointment at Northwestern University's Biomedical Engineering, Physiology and Anesthesia Departments from 1987 to 2002 and practiced as an emergency physician with the Israel Defense Forces, the mobile ICU of Magen David Adom (Israel), and several hospitals in the United States.

Prof. Gavriely has published widely and is a frequent lecturer on pulmonary acoustics. He holds several U.S. and international patents.

Mr. David Zvielli – Regional Marketing & Sales Manager

David joined ETView in Sep., 2006 as a regional marketing and sales manager. David is well experienced in international sales and marketing, with substantial background in Engineering.

David is a retired Commander of the Israeli Navy. During 22 years of service, David gained vast experience in many aspects of engineering, through management of development projects performed in the Navy and by the Israeli defense industry for the Navy.

After his service in the Israeli Navy, David took office as the sales manager for Israel Shipyards Dry Dock facilities, where he was responsible for customer relations, ship-repair contracts, sales and delivery of the shipyards works and services to the ship owners.

Dedicated to the marketing of a new, innovative technical product, David spent seven years in RAFAEL, Israel Armament Authority, as an international business development and marketing manager. Addressing first the local and later the international markets, David sold many systems to the Israeli Navy and to several other International customers.

Following RAFAEL, David moved to the private industry sector, where he was the local marketing manager for new software developed at the start-up company SilverMind Ltd., designed to manage and control service centers of hospitals and other large organizations.

David holds degrees in Mechanical Engineering (M.Sc. – MIT, B.Sc.-Technion), and in Marketing (MBA – Technion).

Mr. Oleg Greenberg– Production Manager

Oleg Greenberg has 15 years of experience working in the medical and electronic industries.  Before joining ETView, Oleg has managed the manufacturing and quality control departments in Medical, Electro Optics and Electro Mechanics industries.

As an expert in modern manufacturing technologies, Oleg has managed for over 10 years the Electro Optical manufacturing facility in a Micro Electronics factory.

Prior to joining ETView, Oleg has established the production lines of a new medical devices factory, producing limb exsanguination/tourniquet in orthopedic surgery and in emergency medicene.

Mr. Moty Golub – Quality Manager

Moty Golub has 20 years of experience working in the medical and food industries.  Before joining ETView, he managed production and quality systems at some of Israel's leading medical device manufacturers. He has wide experience in projects encompassing technologies that include immunochemistry, plastics, electronics, metal manufacturing and software. His expertise is the transfer of products from R&D to production. Prior to joining ETView, Moty was Quality Manager at the nuclear medicine division of SSCI Medical Israel.

Mr. Gadi Semel, Project manager.

Gadi Semel, brings with him years of experience in leading product development and production projects in a variety of fields, including military equipment, irrigation systems, and medical devices. Gad is an electromechanical technician and holds a mechanical engineering degree from the Technion -Israel Institute of Technology.

Prior to joining ETView, Semel managed projects in companies developing and manufacturing optomechanical inspection machinery for the computer industry, an intra-aortic cardiac pump, and a vein graft flow meter.

Mr. W. Robert Friedman

Robert Friedman is Managing Director of Burnham Securities Inc., a New York investment bank that traces its origins back to the establishment of Burnham and Co. in 1935 by the legendary John Burnham.  Mr. Friedman has over 25 years of healthcare investment banking experience and is widely considered to be one of the top healthcare bankers in America.  ETView retained the advisory services of Burnham Securities in January 2005 to support its push into the U.S. market.

Mr. Oren Gavriely, Entrepreneur

Gavriely is a mechanical engineering candidate at the Technion-Israel Institute of Technology. Within the framework of his work for OHK Medical Devices Ltd, he was responsible for the engineering R&D of a novel device for limb blood flow control, a product currently marketed worldwide. Gavriely also led a project for development of an auto tranfusion tourniquet for Oneg HaCarmel.